SiteLogic Web Marketing Consultants
111 – 2nd St. N.W. • Suite 506 • Canton, Ohio 44702
Phone: (330) 445-2890 • Owner: Matt Bailey
Matt Bailey is no stranger to the Granger Building – as a matter of fact, his mom worked there back when it was a J.C. Penney’s department store. Bailey has just relocated his website marketing firm, SiteLogic Marketing, to the building from Beach City, Ohio.
Founded in 2006, SiteLogic Marketing is a website marketing company focused primarily on consulting and training. Through in-depth training seminars, Bailey enables organizations to take control of their websites and online marketing strategies. From teaching basic search engine optimization to more complicated analytics strategies, SiteLogic helps companies ensure that their websites are easy to find and easy to use—ultimately increasing sales and leads.
In addition to providing guidance, SiteLogic can also assist clients in a more hands-on way, providing services including SEO, analytics, and web marketing campaign implementation. Bailey is currently in the process of acquiring another web marketing business, thereby growing his staff forces, his reach and his capabilities. In the industry for over a decade, Bailey oversees The Direct Marketing Association’s SEO Certification Pro gram and is the DMA’s web marketing instructor. He has provided training seminars around the globe and has consulted with hundreds of companies including Goodyear, Hilton International, Eaton Corporation, Gradall, Blue Cross/Blue Shield, American Greetings, and the States of Pennsylvania and South Dakota.
Why downtown Canton?
“I grew up here. I have traveled around the country but I love this area and I love seeing what’s going on downtown, the revitalization!” said Bailey. “The best way for me to contribute to Canton was to bring my business here.”
SiteLogic opened their fifth floor location in September, but Bailey is abroad almost as often as he is in his office, looking out over Central Plaza. He travels around the country and beyond to lead intense training sessions, imparting his online prowess to the in-house marketing teams of clients large and small. His goal is to teach his clients how to manage relationships online – how to bolster a reputation, not simply ascend to the top of search engine rankings, though it’s not a bad side effect.
“Canton has a big city feel, except it’s comfortable. You can walk downtown and there’s a strong sense of community. You don’t have that in bigger cities or in a retail area like Belden Village.”
Keeping up with the ever-evolving digital world
“The principles of marketing persuasion stay the same, the rules of engagement stay the same; it’s just the application that changes, the ‘aha!’ moments,” said Bailey.
While he professes to subscribe to more than 300 RSS feeds and 20 online newsletters a day, he admits to reading only three or so on average. For those who are trying to stay on the cutting edge online but find the information to be an overwhelming groundswell, he advises seeking “quality over quantity.” Luckily for the rest of us, Bailey spends as much time writing for his industry as he does reading, and a great deal of information can be found on his website and blog at www.sitelogicmarketing. com.
An industry of killer competition?
“To be honest, there is more competition in our industry for talented staff than there is competition for clients,” said Bailey. “There’s enough business for everyone, but competition for employees is fierce!”
SiteLogic has more clients in New York City than he does in the entire state of Ohio, and has several international clients. He could truly locate his business anywhere, but chooses Canton as SiteLogic’s home for the community climate, not the clientele. Bailey is working together with a group of likeminded web marketing businesses throughout Northeast Ohio to host a recruitment blog.
“We look for people across the nation who grew up here and want to come back to raise their families in Northeast Ohio. They can come back to us with open arms,” said Bailey.
As for Bailey’s hiring practices, he identifies talented people locally that he wants to work with and pursues them. He looks for the best, and often he turns to the young professional population, ripe in Stark County thanks to the ystark! initiative. Bailey believes that ystark! is growing a sense of community for talented young people in Canton . Ultimately, Bailey’s goal in that regard is the same as ystark! – he’s looking to attract and retain talented young people to Stark County.
Bailey claims that there is only one simple thing missing from the downtown Canton landscape – a Chinese restaurant!
