Rick Batyko of Cleveland Plus explains how healthcare plays a role in marketing the region at August AultCare Fast Break Breakfast

CANTON, OH (July 31, 2012) – The Cleveland Plus Marketing Alliance is a private sector-led regional marketing campaign that promotes Northeast Ohio for business, tourist, convention and talent attraction. The region’s strengths in healthcare/biomedicine have played a key role in positioning Northeast Ohio as a leader in medical and high tech industries. Yet, the challenge is awareness.

A 2006 survey found only 10 percent of the nation associates Northeast Ohio with the healthcare industry. At the AultCare Fast Break Breakfast on Aug. 10, learn how Cleveland Plus is helping to change perceptions and grow our economy from Rick Batyko, executive director.

The August AultCare Fast Break Breakfast, presented by the Canton Regional Chamber of Commerce, is happening on Friday, Aug. 10. Registration begins at 7 a.m. with the program and breakfast following at 7:30 a.m. The Canton Regional Chamber’s AultCare Fast Break Breakfasts are held at the Courtyard by Marriott, located at 4375 Metro Circle in North Canton.

Tickets are $18 for Canton Regional Chamber of Commerce members, $21 for member tickets purchased less than 48 hours in advance and $25 for non-members. Tickets are available online at www.CantonChamber.org, or by calling (330) 458-2070.

Beyond this important segment of the program, Fast Break attendees have the opportunity to obtain business leads through enjoyable networking activities at an event that has built a reputation as one of the most energetic lead-producing sessions around. Bring a door prize valued at $15 or more and receive 30 seconds at the microphone to promote your business.

ABOUT RICK BATYKO

Batyko has over 20 years of Fortune 100 and nonprofit communications, marketing and brand management experience. In his current role, he is leading corporate, civic and foundation-backed effort to market the Northeast Ohio region, including Cleveland, Akron, Canton and Youngstown, to external and internal audiences. He has served as director of communications for Babcock & Wilcox; as a director of communications and brand management for AlliedSignal, as manager, e-Media and News Management at Honeywell International and most recently as vice president for marketing & communications at The Cleveland Foundation.

Batyko is a graduate of Ohio University’s E. W. Scripps School of Journalism, holds accreditation with the Public Relations Society of America (PRSA) and is a master’s degree candidate in public relations at Kent State University. In 2009, he was inducted into PRSA’s prestigious College of Fellows. He has been a speaker at regional and national professional association conferences on topics including media relations, branding, marketing, public relations and social media.

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